TW Telecom Augmented Reality Application

Faction Media a B2B advertising agency in Denver Colorado hired to me to develop a web based augmented reality application for there client tw telecom (formerly Time Warner Telecom).

tw telecom wanted a high-end campaign to generate leads and target potential customers using a direct mailer were recipients would receive a printed card with instructions and an AR maker. Once the recipient when on-line to the campaign website they would view an interactive augmented reality application with a number of animated 3D models talking about tw telecom’s network platform and competitive advantage using sports statistics.

The campaign used Augmented Reality to incentivize recipients of direct mail and email to visit a microsite site. Tying disparate media together in one cohesive effort to drive registration and sales.

I developed the augmented reality application using Flash Builder and AS3 with the following frameworks; RobotLegs, FlarManger and FlarToolKit.

Each 3D model is pre loaded using the zip format to reduce loading times and offer the best performance for marker tracking.

Client

Faction Media / TW Telecom

What I did

Development, 3D modeling

Technologies

Flash, Flash Builder / AS3, RobotLegs, FlarManger, FlarToolKit

Awards

2011 BMA: B2 Award of Excellence Award – Augmented Reality

2011 Davey Silver Award – Integrated Campaign

2011 IAC Best Award – Technology Integrated Ad Campaign

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