Augmented Reality Application

Project Description: TW Telecom AR Application

Faction Media, a leading B2B advertising agency in Denver, Colorado, hired me to develop a web-based Augmented Reality (AR) application for their client TW Telecom (formerly Time Warner Telecom). The goal was to create a high-end, interactive campaign to generate leads and engage potential customers.

Project Overview:

• Designed and developed a web-based AR application that brought a printed direct mailer to life with interactive 3D animations.
• Recipients received a card with an AR marker and instructions. Upon visiting the campaign microsite, they experienced animated 3D models showcasing TW Telecom's network platform and competitive advantages using sports statistics.
• The campaign effectively tied together direct mail, email, and web-based AR into a cohesive integrated effort to drive registration and sales.

My Role:

• Developed the entire AR application, including 3D modeling, animations, and interactive functionality.
• Ensured seamless integration of AR technology with a user-friendly microsite experience.

Results & Recognition:

The campaign was highly successful, earning multiple industry awards:

This project showcased my ability to deliver innovative, award-winning solutions that combined emerging technologies like Augmented Reality with engaging user experiences to achieve impactful business results.